| Service Description: | icould.com is a website which is open to everyone which uses the power of personal stories to inform and inspire young people’s career choices.
As part of the Education and Employers charity, we help draw links between school subjects and jobs. We encourage young people to discover opportunities they may not have known about before. And we show what is possible in the world of work.
Free and simple to use, the site features over 1000 videos of real people talking about their careers – explaining their job role, career path and how different factors have shaped their choices.
Videos can be filtered by job type or subject and cover a range of sectors and levels. This means you can tap into perspectives outside your own network or equally, find inspiration from stories relating to your own experience.
Each video is matched with hard data – such as salary, qualifications and future employment – bringing together first-hand insight with practical next steps.
We have a number of other features to encourage talking about careers. The Buzz Quiz helps develop self-awareness and looks at how personality can affect work. Our range of written guides and articles explore issues including GCSE options or university choices; exams and revision; and finding and applying for jobs.
Since launching in 2009, icould.com has become an established careers education resource. Our main use is in secondary schools, where we support a mix of individual, group and whole-class learning. Our content is used in careers and subject lessons, form times, assemblies, school careers events and with alternative curriculum students. We are also used in colleges and universities. You can read more in the University of Derby report, Making use of icould: learning from practice.
Our users span the UK and beyond, and also include training providers, local authorities, learning and development specialists, as well as parents, carers and people exploring their own careers. Other user groups include youth work and career support for adults.
We are an affiliate organisation of the Careers Development Institute. We have been involved with the LMI for All project, now funded by the Department for Education, since its pilot phase.
Partnerships with organisations such as UCAS, the Open University and Careers Wales enable us to extend our audience. You can also find our videos on our YouTube channel.
After almost 10 years as an independent charity, icould joined the Education and Employers family in March 2019. The site remains editorially independent. |